Your clients shouldn't struggle to figure out the message you were trying to communicate. That's why your brand mark should be easy to recognize and perceive. Customers who will encounter your brand come from different backgrounds and age groups. An appropriate image can quickly change the way customers perceive your brand. However, if you use all the benefits of graphic design correctly, it can work wonders. Refining your entire company down into one image can be challenging. Choose a brand mark that represents you the best.
BRAND ELEMENT DEFINITION UPDATE
Sometimes, it can be difficult for marketing teams to improve a brand mark to make the image meaningful, recognizable, and easy to understand.Ĭompanies that seek to update or change their brand mark should follow several steps to do it correctly. Create a brand mark that is easy to memorizeĬreating an effective brand mark requires creativity, deliberate decisions, and attention to detail.
Choose a brand mark that represents you the best. We've prepared some tips to help you create an effective brand mark. They aim to visually identify the company and draw a person's attention to the brand. Logos of Dunkin' Donuts, Samsung, Burger King, BMW can be recognized worldwide. That's why it's usually trademarked for intellectual property protection. An easily recognizable logo is a valuable asset for any company. It's worth mentioning that a logo is an integral part of a brand identity. It can be presented in the form of an abstract or figurative design or stylized brand name if this company has a high level of brand awareness. A logo shows what a brand does and values. It's created permanently and can sometimes undergo slight modifications. Below you can see the difference between SendPulse's logo and brand mark.Ī logois a symbol made up of text and images used to identify a brand. This marketing automation platform enables you to send automated email and SMS campaigns, create chatbots and web push notifications. While a logo is a combination of forms and other elements, a brand mark is an image. It's all about emotional connection, something that will draw prospects to your brand and boost their engagement. When people see the brand mark, it should remind them of the unique characteristics of your company. LogoĪ brand markis a supportive element that helps customers identify a brand at once. It's time to see the difference between a brand mark and a logo because these two concepts are sometimes confused. Now you know why companies spend a lot of time and strength on creating an excellent brand mark. Keeping this fact in mind, companies worldwide use brand marks to identify their brands visually. It's worth noting that using images can help you convey your message and emotions quickly. Many factors influence the success of a specific brand, one of which is imagery. Thus, it's hard to ignore the fact that we absorb the information we see better. According to Poll Everywhere, 65% of people are visual learners. We live in a world where visual content plays a significant role in our everyday life. Brand colors, fonts, and even logos are just tools that help you communicate your message and reach out to your target audience. 
It's about conveying your company's idea, the thing your brand stands for. Brand identity isn't just about some visual assets.
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